About us

 Starting his career as a retail stock broker, Mr. Holdridge founded his own brokerage firm, B.E. Holdridge Securities and advisory firm, Standard Planning Company.  As principal of the brokerage firm, he held licenses as a General Securities Principal, Municipal Securities Principal, Options Principal and Operations and Financial Principal.

 Mr. Holdridge earned the designation of Certified Financial Planner in 1984. This designation is awarded upon completion of a course of study covering personal financial planning, investments, risk management, taxation, retirement, and estate planning. The designation demands a strict adherence to a Code of Ethics as well as an ongoing continuing education requirement. There's much to see here. So, take your time, look around, and learn all there is to know about us. We hope you enjoy our site and take a moment to drop us a line.